Client Inquiry

A free 30 minute consultation call is conducted to discuss the client's goals and needs, branding process, project scope, budget, timeframe, contracts, invoicing, a start date, and next steps.

Onboarding

A Google Drive folder is setup for everyone to share existing marketing materials, assets, files, content, design comps, etc. The client will fill out a questionnaire that further defines their goals and brand information.

Brand Strategy

Assessing the current brand (if there is one) is the first step in creating a revised brand strategy. If you’re a new company, we’ll conduct research to determine business goals and priorities, audience personas, brand architecture, marketing communications, and brand platform, etc.

Brand Moodboard

Based on the creative brief and brand attributes from the strategy, a moodboard is created with a collection of brand assets such as colors, typography, photography, patterns, etc. to build a visual aesthetic that the brand needs to embody.

Logo & Brand Identity

The identity of a company consists of elements such as logo or wordmark, different logo lockups, color palette, typefaces, typographic treatments, and library of graphic elements. All of which comes together to form a Brand Identity Style Guidelines document and Brand Board that governs how to use the brand assets.

Content & Design

Now that you have a visual brand identity, it is time to put it to use.In this phase, chosen deliverables will be created to help your new brand take hold. Content will drive design, not the reverse. Once the content has been defined, the print and digital design process can be started.

Launch

Finally! Your new brand is ready to go. Whether you went through a complete brand design experience or just a logo design, we can provide a brand rollout plan to maximize your investment. As well, we can provide guidance for continued development and additional support.

What Can Happy Monday Design For You?

Whether you need a new brand or a refresh of your current brand, Happy Monday specializes in creative solutions for branding, print design, and web design for every type of organization, from small businesses to corporate enterprises.

Ready to Build Your Brand?
Let's connect soon! Complete the inquiry form and we will schedule a complimentary consultation call so we can chat about your project goals!