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St. Francis Heart Center

Deliverables:

  • Creative Direction

  • Microsite Design


Background:

St. Francis Health Heart Center offers the most comprehensive heart care in South Central Indiana. It features state-of-the-art technology and an emphasis on convenient access for both inpatient and outpatient access in Indianapolis. St. Francis has expanded to three hospitals and multiple outpatient facilities.

Approach:

A microsite was developed to promote the unique and revolutionary services offered by the St. Francis Heart Center. This site worked in conjunction with a fully integrated marketing campaign, including :60 TV, print ads, radio, outdoor, direct mail and online banner ads.